VENUE & EVENT
MANAGEMENT
EXECUTIVE SUMMARY
This plan outlines a four-part service offering designed to increase event attendance and drive sustained growth in bar sales through coordinated digital presence management, outbound marketing, production oversight, and end-to-end event execution.
WEBSITE & BRAND
MANAGEMENT
SERVICE SUMMARY
Website Management ensures the venue’s website remains current, accurate, and actively aligned with its live event schedule and marketing efforts. This is an ongoing service focused on keeping the site operationally useful, visually updated, and campaign-ready.
SCOPE OF WORK
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Week 1 of each event cycle: Receive upcoming event details and confirm dates, talent, and timing
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Within 48 hours of confirmation: Publish each new event to the website
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Same week as publishing: Update the main event page and live event calendar to reflect all upcoming programming
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Immediately after publishing: Build or update an individual event page with clear details and calls to action
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Monthly and as needed: Make content and layout adjustments to keep the site visually current
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Ongoing: Monitor site performance to ensure pages load properly and support active marketing traffic
OUTBOUND MARKETING
AUDIENCE RETENTION
SERVICE SUMMARY
Outbound Marketing focuses on proactive audience engagement through direct communication channels. This service is designed to consistently remind, inform, and motivate patrons to attend upcoming events.
SCOPE OF WORK
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At event confirmation: Align promotion timeline with the event date and website publishing schedule
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2 – 3 weeks before each event: Draft and send the initial promotional marketing email linking directly to the event page
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1 – 2 weeks before each event: Draft and send a follow-up email reinforcing the lineup, timing, and call to action
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24 – 48 hours before each event: Send a final SMS reminder focused on urgency and attendance
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Ongoing: Segment audiences and adjust messaging based on event type and performance
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Ongoing: Monitor engagement and adjust outreach timing, frequency, and messaging as needed
TECHNICAL PRODUCTION
MANAGEMENT
SERVICE SUMMARY
Production Management provides professional oversight and coordination of all technical and logistical production elements associated with events hosted at the venue.
SCOPE OF WORK
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Scheduling and production planning
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Coordination with talent, venue, and technical staff
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Technical planning for audio and video requirements
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Oversight of on-site or remote execution as applicable
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Ensuring production aligns with marketing and event goals
EVENT PRODUCTION
MANAGEMENT
SERVICE SUMMARY
Event Management is an end-to-end service that combines operational oversight with integrated audio and video production. This service directly aligns event execution, content creation, and marketing reinforcement.
SCOPE OF WORK
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Full planning and coordination of venue-hosted events
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Talent and vendor alignment
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Timeline and run-of-show oversight
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On-site execution support
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Integrated production for events hosted by MDM.Events
PERFORMANCE
OBJECTIVE
All services are structured around a single long-term objective: increasing venue attendance and, by extension, bar sales. Website visibility, outbound communication, professional production, and seamless event execution work together to build sustained audience growth rather than one-off event spikes.
